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WHAT IF YOU COULD BUY ADS ON NEWS SITES FROM YOUR FACEBOOK PAGE?

Programmatic media buying technology is complex and expensive. At the beginning of 2018 we embarked on a nine month mission to develop and launch a solution; the easiest media buying platform for SMBs. Google supported the project with financing from their DNI fund.  

The functional MVP was launched in 3 months and the fully self service release was completed within 9 months. This process included hiring new team members, completing quantative and qualatative market research and forming sales partnerhips.  Read the full case study on my Medium channel here.

Goals:
Make programmatic media buying easy and accessible for marketers of SMBs


Open up new revenue stream for local publishers






Returning users completed new campaign orders WITHIN 80 seconds



CLIENT

Socius
ROLE

Chief Product Officer
and lead designer
DELIVERABLES

Branding
Interaction Design
UX/UI
Website
Go-To-Market strategy
Financial reporting for PWC

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