https://dnlbtlr.com DNLBTLR Mon, 10 Jun 2024 15:06:18 +0000 https://dnlbtlr.com en https://dnlbtlr.com/Intro-text-desktop Sun, 31 May 2020 22:03:10 +0000 DNLBTLR https://dnlbtlr.com/Intro-text-desktop DNLBTLR https://dnlbtlr.com/TYCA1 Sat, 27 Apr 2024 18:50:08 +0000 DNLBTLR https://dnlbtlr.com/TYCA1 ︎TYCA1 TYCA1 is a self initiated creative outlet to explore Web3 and emerging technology in the digital art space. In Feb 2021 during the first NFT hype-cycle that culminated in Beeple selling his “Everydays: The First 5000 Days“ at Christie’s auction house for $69M and simultaneously the Wallstreetbets #GME Stonks movement, TYCA1 began releasing designs that sought to subvert the web3 zeitgeist with 90s and early 00s pop culture. <img width="750" height="900" width_o="750" height_o="900" data-src="https://freight.cargo.site/t/original/i/bc8ec126888f5fb97063035b72afeded078fa30427a187505b5c299fbb586e67/nftv-promo-card.png" data-mid="212714198" border="0" src="https://freight.cargo.site/w/750/i/bc8ec126888f5fb97063035b72afeded078fa30427a187505b5c299fbb586e67/nftv-promo-card.png" /> ◆ Cryptoartmerch.COM ◆ Foundation.app/@TYCA1 ◆ opensea.io/TYCA1◆ Shop t-shirts <img width="1500" height="688" width_o="1500" height_o="688" data-src="https://freight.cargo.site/t/original/i/df79ab6c970b878fa92ca19177e40e950b21391d95e88c169adc96491cbcd4a0/ridetothemoon.jpg" data-mid="212714970" border="0" alt="Subway train car covered in graffiti about crypto and stonks" data-caption="Subway train car covered in graffiti about crypto and stonks" src="https://freight.cargo.site/w/1000/i/df79ab6c970b878fa92ca19177e40e950b21391d95e88c169adc96491cbcd4a0/ridetothemoon.jpg" />“Ride to the Moon” <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/6ce6c9cf7093fe115d656a7cbe68722fbe1e908d1dd816637e209ca570b943be/btc-nikon-design.png" data-mid="212714460" border="0" data-scale="99" alt="Bitcoin written like Nikon logo" data-caption="Bitcoin written like Nikon logo" src="https://freight.cargo.site/w/600/i/6ce6c9cf7093fe115d656a7cbe68722fbe1e908d1dd816637e209ca570b943be/btc-nikon-design.png" /> <img width="600" height="601" width_o="600" height_o="601" data-src="https://freight.cargo.site/t/original/i/ae3481d1e52b8ccb934df008399d257894f5feacecef2df3c64077f886bbf122/NFTV-londonunderground_design.png" data-mid="212714458" border="0" alt="Metaverse written like the London Underground" data-caption="Metaverse written like the London Underground" src="https://freight.cargo.site/w/600/i/ae3481d1e52b8ccb934df008399d257894f5feacecef2df3c64077f886bbf122/NFTV-londonunderground_design.png" /> <img width="3636" height="3768" width_o="3636" height_o="3768" data-src="https://freight.cargo.site/t/original/i/e8372c39e1d0f2a8b7d87804e074e08027f5ae2431751d542d609a84097fef01/JPEG-LOVE.png" data-mid="209860370" border="0" data-scale="95" alt="JPEG written like the Love statue" data-caption="JPEG written like the Love statue" src="https://freight.cargo.site/w/1000/i/e8372c39e1d0f2a8b7d87804e074e08027f5ae2431751d542d609a84097fef01/JPEG-LOVE.png" /> <img width="330" height="320" width_o="330" height_o="320" data-src="https://freight.cargo.site/t/original/i/2bf9c3e3304681004dfd9cc2803b8ba1e4916a24517a9b081aca0372c5d40d2a/nft3d-animat3ed-ezgif.com-optimize.gif" data-mid="212714478" border="0" data-scale="100" alt="Animated cube like N64 but spelling NFT" data-caption="Animated cube like N64 but spelling NFT" src="https://freight.cargo.site/w/330/i/2bf9c3e3304681004dfd9cc2803b8ba1e4916a24517a9b081aca0372c5d40d2a/nft3d-animat3ed-ezgif.com-optimize.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/ab79029fd027c8b2ec5489cd24d8c05506a7696ea9e42cdf3ed22922553f4683/super-degen.png" data-mid="212714517" border="0" alt="Super Degen written like Super Mario" data-caption="Super Degen written like Super Mario" src="https://freight.cargo.site/w/600/i/ab79029fd027c8b2ec5489cd24d8c05506a7696ea9e42cdf3ed22922553f4683/super-degen.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/91ceef7b460c52b6aa9670a2ca60f2b6e5ce076db9ef0f72ec62c1c8129e6673/RIP-verified_design.png" data-mid="212714506" border="0" data-scale="94" alt="Pixel art gravestone with twitter checkmark" data-caption="Pixel art gravestone with twitter checkmark" src="https://freight.cargo.site/w/600/i/91ceef7b460c52b6aa9670a2ca60f2b6e5ce076db9ef0f72ec62c1c8129e6673/RIP-verified_design.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/54cc1f90c652cb16a755ddfc334e6664367b47384ba158d7c6b293e4904bd2f4/metaverse-country.png" data-mid="212714486" border="0" data-scale="93" alt="Metaverse written like Patagonia" data-caption="Metaverse written like Patagonia" src="https://freight.cargo.site/w/600/i/54cc1f90c652cb16a755ddfc334e6664367b47384ba158d7c6b293e4904bd2f4/metaverse-country.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/475c2ef828974fc1635e1a5395349e321f6bc5cf28f647dc00d37869c4dcd4ae/ntfv-01.png" data-mid="212714579" border="0" data-scale="94" alt="NFTV written like MTV" data-caption="NFTV written like MTV" src="https://freight.cargo.site/w/600/i/475c2ef828974fc1635e1a5395349e321f6bc5cf28f647dc00d37869c4dcd4ae/ntfv-01.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2e1122fcd2edc11e6a38bdd675e9fe790e0f70cb55089ae2e285e52cfd0cc841/satoshi-soze.png" data-mid="212714613" border="0" data-scale="94" alt="Satoshi Nakamoto usual suspects mug" data-caption="Satoshi Nakamoto usual suspects mug" src="https://freight.cargo.site/w/600/i/2e1122fcd2edc11e6a38bdd675e9fe790e0f70cb55089ae2e285e52cfd0cc841/satoshi-soze.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/fa99f8cbd6b69335369d0af85f9e9d46e1ff7ff68cee575aee15e3b7530fcfae/vhs_metaverse_design.png" data-mid="212714783" border="0" data-scale="94" alt="Metaverse designed like VHS cover" data-caption="Metaverse designed like VHS cover" src="https://freight.cargo.site/w/600/i/fa99f8cbd6b69335369d0af85f9e9d46e1ff7ff68cee575aee15e3b7530fcfae/vhs_metaverse_design.png" /> <img width="550" height="550" width_o="550" height_o="550" data-src="https://freight.cargo.site/t/original/i/522becf2e33cb9944087e934fb5c7d4ad68fef19efece90aa87c9e6fd722a15a/TYCA1-logo.png" data-mid="209860528" border="0" data-scale="37" src="https://freight.cargo.site/w/550/i/522becf2e33cb9944087e934fb5c7d4ad68fef19efece90aa87c9e6fd722a15a/TYCA1-logo.png" /> ︎ PREV&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NEXT ︎ https://dnlbtlr.com/Best-of-Product-Hunt Sun, 05 Jan 2020 14:46:14 +0000 DNLBTLR https://dnlbtlr.com/Best-of-Product-Hunt ︎ What if Product Hunt was packaged as a calendar? Robinhood, Front, Honey, and over 145,000 other products have started on Product Hunt since its founding. Similar to Reddit, posts are upvoted by the community to give daily weekly and monthly winners. &nbsp;Unfortunately, due to the sheer volume of products launched each day there wasn’t an easy and fast way to catch up or quickly look back to find winners from previous months. I challenged myself to design and build an online calendar bestofproducthunt.com to solve this problem and launched it back on Product Hunt, #meta 😆 <img width="1270" height="760" width_o="1270" height_o="760" data-src="https://freight.cargo.site/t/original/i/05315f7abcebecc1962e9f3755b8434d7a611710001115568fd1057e7025cc45/makers-screenshot.png" data-mid="57755112" border="0" src="https://freight.cargo.site/w/1000/i/05315f7abcebecc1962e9f3755b8434d7a611710001115568fd1057e7025cc45/makers-screenshot.png" /> <img width="1270" height="760" width_o="1270" height_o="760" data-src="https://freight.cargo.site/t/original/i/70bf18221a637cbbeb9733cc32c3f358daee4c0fcbdb899a17e327a41d5ed8c0/month-screenshot.png" data-mid="57755092" border="0" src="https://freight.cargo.site/w/1000/i/70bf18221a637cbbeb9733cc32c3f358daee4c0fcbdb899a17e327a41d5ed8c0/month-screenshot.png" /> “I've learned valuable information to improve my upcoming launch”- PH commenter The whole side project took about a month with no coding using Figma and Webflow. I learned how to build a custom CMS to import the CSV data from PH’s API, layout with CSS grid, how to create a tabbed menu, and a whole host of subtle UI animations and page transition techniques using Webflow’s Interactions feature. <img src="https://api.producthunt.com/widgets/embed-image/v1/featured.svg?post_id=179436&amp;theme=dark" alt="Best of Product Hunt - A calendar of the most successful products launched in 2019 | Product Hunt Embed" style="width: 235.638px; height: 50.8979px;" width="250px" height="54px"> It got a fantastic response from the PH community achieving the coveted Product of The Day award 🙌 &nbsp; Do you have a PH account? Please visit and upvote the project clicking the avatar image below. <img width="250" height="250" width_o="250" height_o="250" data-src="https://freight.cargo.site/t/original/i/b58d91747811bda530e2587726b42580582e9b2ae433a3cbb886a267f98a53fc/250x250.gif" data-mid="57757261" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/250/i/b58d91747811bda530e2587726b42580582e9b2ae433a3cbb886a267f98a53fc/250x250.gif" /> CLIENTPersonal Project ROLEWeb Designer DELIVERABLE Website ︎ ︎ PREV NEXT ︎ https://dnlbtlr.com/The-Cadence Thu, 28 Jan 2021 12:20:46 +0000 DNLBTLR https://dnlbtlr.com/The-Cadence ︎ The Cadence, visualised I came across former Paypal/Yammer founder David Sacks philosophy/framework called The Cadence which aims to create a compounding effect for growth for SaaS startups. David’s 13 minute blog post and 20 slides deck describes The Cadence in detail and so I thought to distill this down to create a visual interpretation made available as prints so that it could easily be hung on any aspiring founder’s wall.&nbsp; <img width="1521" height="2000" width_o="1521" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5d903f3b27dba62f351f2de0956532c4be948ca0c8446772f49e6ac5f70536ab/droid.png" data-mid="97639335" border="0" src="https://freight.cargo.site/w/1000/i/5d903f3b27dba62f351f2de0956532c4be948ca0c8446772f49e6ac5f70536ab/droid.png" /> “Ironically, the better a startup is doing, the more chaos there is. This is one of the few startup problems that growth doesn’t solve — in fact, it’s caused by growth” – David Sacks <img width="3360" height="2100" width_o="3360" height_o="2100" data-src="https://freight.cargo.site/t/original/i/fbeb500e4939e5aeddb66a8149705e00f4d70465e9db9e8f67a84af392fc25b6/intro_droid.png" data-mid="96808819" border="0" data-scale="74" data-no-zoom src="https://freight.cargo.site/w/1000/i/fbeb500e4939e5aeddb66a8149705e00f4d70465e9db9e8f67a84af392fc25b6/intro_droid.png" /> <img width="381" height="500" width_o="381" height_o="500" data-src="https://freight.cargo.site/t/original/i/44b4286380939b6e770bee73372edf3713206de31a895b8b252adf14f90ba3b9/bubblegum.png" data-mid="97461359" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/381/i/44b4286380939b6e770bee73372edf3713206de31a895b8b252adf14f90ba3b9/bubblegum.png" /> <img width="381" height="500" width_o="381" height_o="500" data-src="https://freight.cargo.site/t/original/i/da1d80b75aee78d94f557f86602fcc3137a5a56e2ab9dafa24e72f67a0781544/nostalgia.png" data-mid="97461361" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/381/i/da1d80b75aee78d94f557f86602fcc3137a5a56e2ab9dafa24e72f67a0781544/nostalgia.png" /> <img width="381" height="500" width_o="381" height_o="500" data-src="https://freight.cargo.site/t/original/i/a3f6fd1830feadde8e6189ef91421d82e15161852afd2563fdbb730089ba86fb/manhattan.png" data-mid="97461360" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/381/i/a3f6fd1830feadde8e6189ef91421d82e15161852afd2563fdbb730089ba86fb/manhattan.png" /> <img width="381" height="500" width_o="381" height_o="500" data-src="https://freight.cargo.site/t/original/i/e1081a152c0880dfc6eb347333ef84455ad11f026371e564a356e38bf62c7274/samurai.png" data-mid="97461362" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/381/i/e1081a152c0880dfc6eb347333ef84455ad11f026371e564a356e38bf62c7274/samurai.png" /> The Cadence is based on a few key insights: First, the 4 major functions in a SaaS startup; Sales, Finance, Product, and Marketing,&nbsp; are all best run on a quarterly cycle. However, it’s not the same cycle. Sales and Finance are on one calendar; Product and Marketing are on another calendar offset by about a month.If you snap these two calendars together, it will create a single operating cadence for the company. The key milestones and events in these systems create opportunities for company-wide communication and collaboration, a kind of superstructure for the organization. <img width="1521" height="2000" width_o="1521" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5602fe7d84c2844408310bbf3a7a53ff433fc8c8d78e296ca54d3a5562364f35/architect---white2000.png" data-mid="97641188" border="0" src="https://freight.cargo.site/w/1000/i/5602fe7d84c2844408310bbf3a7a53ff433fc8c8d78e296ca54d3a5562364f35/architect---white2000.png" /> <img width="1521" height="2000" width_o="1521" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e953723ed88a06ecc99940386fdf616550ef6ccab06b8103eef75166198ecf2c/matrix2000.png" data-mid="97641189" border="0" src="https://freight.cargo.site/w/1000/i/e953723ed88a06ecc99940386fdf616550ef6ccab06b8103eef75166198ecf2c/matrix2000.png" /> <img width="1027" height="707" width_o="1027" height_o="707" data-src="https://freight.cargo.site/t/original/i/8fc954bfcc01e912b6d9694a7ce055b66ea3b5913e2f173548a0fb4675d26c73/key.png" data-mid="97459630" border="0" data-scale="95" data-no-zoom src="https://freight.cargo.site/w/1000/i/8fc954bfcc01e912b6d9694a7ce055b66ea3b5913e2f173548a0fb4675d26c73/key.png" /> <img width="3360" height="2100" width_o="3360" height_o="2100" data-src="https://freight.cargo.site/t/original/i/3b7774e9699134ebb807a13cc16e85fc2ce5fac32f85abc98797e7c83581bdb0/closeup_architect.png" data-mid="96808282" border="0" src="https://freight.cargo.site/w/1000/i/3b7774e9699134ebb807a13cc16e85fc2ce5fac32f85abc98797e7c83581bdb0/closeup_architect.png" /> <img width="3284" height="2012" width_o="3284" height_o="2012" data-src="https://freight.cargo.site/t/original/i/9c860328e709337292b401a7c53e96958020dc39ecaf72dc4d6090bc1d5774f9/close-matrix.png" data-mid="97462012" border="0" src="https://freight.cargo.site/w/1000/i/9c860328e709337292b401a7c53e96958020dc39ecaf72dc4d6090bc1d5774f9/close-matrix.png" /> <img width="3360" height="2100" width_o="3360" height_o="2100" data-src="https://freight.cargo.site/t/original/i/810dbb7d749ec0f68312362a8a419eff9ea0a89fe6418518e05f628342bbc487/closeup_retro.png" data-mid="96808286" border="0" src="https://freight.cargo.site/w/1000/i/810dbb7d749ec0f68312362a8a419eff9ea0a89fe6418518e05f628342bbc487/closeup_retro.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ef5074afb4cfc0e07ad15b76a282fa4dc5ba81424f642e035eb869a945349534/cfp-large-black-off_white-box20-square_product-1000x1000.jpg" data-mid="97466013" border="0" src="https://freight.cargo.site/w/1000/i/ef5074afb4cfc0e07ad15b76a282fa4dc5ba81424f642e035eb869a945349534/cfp-large-black-off_white-box20-square_product-1000x1000.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b2255a3454121b8c06f17f644e2f4e0cc20121d475471901ed4d410d4b51e390/cmp-x_large-gloss-square_product-1000x1000.jpg" data-mid="97466015" border="0" src="https://freight.cargo.site/w/1000/i/b2255a3454121b8c06f17f644e2f4e0cc20121d475471901ed4d410d4b51e390/cmp-x_large-gloss-square_product-1000x1000.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9223a713d1a407ad752ea4e753217bd8a67c4337eb1d98a2bacd6b511f9d47c2/droid_white_1000x1000.2.jpg" data-mid="97441798" border="0" src="https://freight.cargo.site/w/1000/i/9223a713d1a407ad752ea4e753217bd8a67c4337eb1d98a2bacd6b511f9d47c2/droid_white_1000x1000.2.jpg" /> You can buy A4- A1 prints and posters via Redbubble right&nbsp;here CLIENTPersonal Project ROLEGraphic designer DELIVERABLESInfographic Printed poster ︎ ︎ PREV&nbsp; NEXT ︎ https://dnlbtlr.com/Solo-app Tue, 17 Mar 2020 17:28:04 +0000 DNLBTLR https://dnlbtlr.com/Solo-app ︎&nbsp;What if you could buy ads on news sites from your FB page? Compared to social media, advertising with news media is notoriously slow, difficult and expensive. Solo is a simple ad product built to help SMB advertisers promote their social media content and campaigns through inventory available across local news websites – opening up a new revenue stream for publishers and helping them compete with the duopoly. &nbsp;The functional MVP was launched in 12 weeks and the fully self service release in entry market was complete 24 weeks later. This process included hiring new team members, completing quantative and qualatative market research and forming sales partnerhips.&nbsp; For the full case study check out my Medium post.&nbsp;Google supported the project with financing from their Digital News Initiative and it was awarded seal of excellence by the European Commission for their Horizon 2020 program. &nbsp; Goals: ◆ Make programmatic media buying easy and accessible for marketers of SMBs ◆ Open up new revenue stream for local publishers 60 second introduction to using the product <img width="1200" height="547" width_o="1200" height_o="547" data-src="https://freight.cargo.site/t/original/i/b92f156b2f83ea39c836c2fa388fddd3f3e7bd722f0e0fb845276f60bbd0b907/solo_press_milestones_LORES.png" data-mid="99717183" border="0" data-no-zoom="true" alt="The project stages from 0-1" data-caption="The project stages from 0-1" src="https://freight.cargo.site/w/1000/i/b92f156b2f83ea39c836c2fa388fddd3f3e7bd722f0e0fb845276f60bbd0b907/solo_press_milestones_LORES.png" /> <img width="1180" height="840" width_o="1180" height_o="840" data-src="https://freight.cargo.site/t/original/i/fe06ccdcc6d56fcb2bc1e760680f346771e908cec310a1c890995f8c6b0edeb7/overview.png" data-mid="99717837" border="0" alt="How it works &quot;in a nutshell&quot;" data-caption="How it works &quot;in a nutshell&quot;" src="https://freight.cargo.site/w/1000/i/fe06ccdcc6d56fcb2bc1e760680f346771e908cec310a1c890995f8c6b0edeb7/overview.png" /> <img width="902" height="1008" width_o="902" height_o="1008" data-src="https://freight.cargo.site/t/original/i/eb9a7535487f33e156c9a23d4c4596ee127d7f7f7c17b765c8b2697141a515b4/product-alpha-userflow_LORES.jpg" data-mid="63790138" border="0" alt="Tech architecture diagram" data-caption="Tech architecture diagram" src="https://freight.cargo.site/w/902/i/eb9a7535487f33e156c9a23d4c4596ee127d7f7f7c17b765c8b2697141a515b4/product-alpha-userflow_LORES.jpg" /> <img width="1200" height="586" width_o="1200" height_o="586" data-src="https://freight.cargo.site/t/original/i/8fcca2bf0efa3964279eddad73b3e5eecb18832b7b27e3aaa53c9b137b3bf202/sketch_prototyping_LORES.jpg" data-mid="63790141" border="0" alt="Clickable prototype built in Sketch" data-caption="Clickable prototype built in Sketch" src="https://freight.cargo.site/w/1000/i/8fcca2bf0efa3964279eddad73b3e5eecb18832b7b27e3aaa53c9b137b3bf202/sketch_prototyping_LORES.jpg" /> Returning users completed new campaign orders within 80 seconds of logging in. <img width="2556" height="854" width_o="2556" height_o="854" data-src="https://freight.cargo.site/t/original/i/c8b4609a534032604cb4a7771918e24f3d28e480e11b8a8d8ede2e86da0e1cc5/Screenshot-2021-02-23-at-15.20.20.png" data-mid="99860437" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/c8b4609a534032604cb4a7771918e24f3d28e480e11b8a8d8ede2e86da0e1cc5/Screenshot-2021-02-23-at-15.20.20.png" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/1d547af7cdbd1a9bea8e0bfd595ddbbeee4598d88504a872454f25a560b66006/Select-post-bedfrift.jpg" data-mid="99709680" border="0" data-no-zoom="true" alt="User selects post from their Facebook feed" data-caption="User selects post from their Facebook feed" src="https://freight.cargo.site/w/1000/i/1d547af7cdbd1a9bea8e0bfd595ddbbeee4598d88504a872454f25a560b66006/Select-post-bedfrift.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/cba4abe348c8cf891f2b4427a8764948b8c2958d74b0614f570aa677f4358375/Review---order-V2.jpg" data-mid="99709645" border="0" alt="Ad creation and Targeting " data-caption="Ad creation and Targeting " src="https://freight.cargo.site/w/1000/i/cba4abe348c8cf891f2b4427a8764948b8c2958d74b0614f570aa677f4358375/Review---order-V2.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/71f81fd431311816b7cbe58285fc4ecbc1bcc28f69a9448c3ee0cd21af99b477/Review---order-V2-popup.jpg" data-mid="99709642" border="0" alt="Order and booking module" data-caption="Order and booking module" src="https://freight.cargo.site/w/1000/i/71f81fd431311816b7cbe58285fc4ecbc1bcc28f69a9448c3ee0cd21af99b477/Review---order-V2-popup.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/43c16878bbf3fabe91c49a90e8e525585d6e58414ddb78369476ec874740e00c/solo_stats_page_LORES.jpg" data-mid="63790147" border="0" alt="User dashboard with campaign analytics" data-caption="User dashboard with campaign analytics" src="https://freight.cargo.site/w/1000/i/43c16878bbf3fabe91c49a90e8e525585d6e58414ddb78369476ec874740e00c/solo_stats_page_LORES.jpg" /> <img width="1217" height="926" width_o="1217" height_o="926" data-src="https://freight.cargo.site/t/original/i/ee28da580b33ae703960303c85b7dd9cfe0fbcf7f7babd2800790d6cdcac27d5/solo-cover2.jpg" data-mid="77340803" border="0" data-scale="70" data-no-zoom src="https://freight.cargo.site/w/1000/i/ee28da580b33ae703960303c85b7dd9cfe0fbcf7f7babd2800790d6cdcac27d5/solo-cover2.jpg" /> CLIENT Socius (my SaaS Startup) ROLE CPO &amp; Cofounder DELIVERABLESBranding Interaction Design UX/UIWebsite Go-To-Market strategy Product Roadmap Financial reporting for PWC ︎ ︎ PREV&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NEXT ︎ https://dnlbtlr.com/Banners-reimagined Tue, 17 Mar 2020 17:30:15 +0000 DNLBTLR https://dnlbtlr.com/Banners-reimagined ︎What if banner inventory was used to host content? Nobody likes banners, so we reinvented them using content. Here’s the promo for our ad builder that enables advertisers to transform their paid, owned and earned (UGC) media content into next generation banner ads – Content Display Ads.&nbsp; Goals: ◆ Enable publishers to offer content amplification to compete with social networks ◆ Increase engagement with banner ad inventory <img width="1235" height="1322" width_o="1235" height_o="1322" data-src="https://freight.cargo.site/t/original/i/0f940f9ef510455ec89e0a88448f7c707c437776756670a06d4b85070013c1bf/reports.png" data-mid="63790443" border="0" src="https://freight.cargo.site/w/1000/i/0f940f9ef510455ec89e0a88448f7c707c437776756670a06d4b85070013c1bf/reports.png" /> <img width="500" height="478" width_o="500" height_o="478" data-src="https://freight.cargo.site/t/original/i/2c495088f1db9fd08fb64a140246b062648f18b5b76897b6ace9575c660e9e69/5b6ac77efd2c38c2a0503f31_adunit_header.gif" data-mid="63790416" border="0" src="https://freight.cargo.site/w/500/i/2c495088f1db9fd08fb64a140246b062648f18b5b76897b6ace9575c660e9e69/5b6ac77efd2c38c2a0503f31_adunit_header.gif" /> The campaign manager dashboard. Ads can be built in minutes and are easily exported to a variety of ad server servers for programmatic media distribution. A comprehensive analyics page documents every interaction with an ad unit&nbsp; once they are live. <img width="1904" height="1003" width_o="1904" height_o="1003" data-src="https://freight.cargo.site/t/original/i/f2d6d9af676d5c8b1ff66cef8abfcc79bdb25abcf40fa86182d7a1e7d41ae0ce/CDA_curate.jpg" data-mid="63790438" border="0" src="https://freight.cargo.site/w/1000/i/f2d6d9af676d5c8b1ff66cef8abfcc79bdb25abcf40fa86182d7a1e7d41ae0ce/CDA_curate.jpg" /> <img width="1266" height="729" width_o="1266" height_o="729" data-src="https://freight.cargo.site/t/original/i/d2df4a2e42f4a4cf81df9f2b6cd6f5cf2482f646f7af50c4bd0664c46473d096/citylab_ford.jpg" data-mid="71824462" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d2df4a2e42f4a4cf81df9f2b6cd6f5cf2482f646f7af50c4bd0664c46473d096/citylab_ford.jpg" /> This carousel unit for Ford updates when new content is posted from their stand at the CES conference in Las Vegas. Below, Amazon Studios and Swiss Air ads using content from respective social media channels, press and blogs. <img width="1065" height="1030" width_o="1065" height_o="1030" data-src="https://freight.cargo.site/t/original/i/51a25f2d32421e8e43c628be9adb12d7b982a44d7b2c95c64a6e0768b1a2a947/nytimes_CDA.png" data-mid="66601299" border="0" src="https://freight.cargo.site/w/1000/i/51a25f2d32421e8e43c628be9adb12d7b982a44d7b2c95c64a6e0768b1a2a947/nytimes_CDA.png" /> <img width="863" height="802" width_o="863" height_o="802" data-src="https://freight.cargo.site/t/original/i/e24a36a388aaf888469d5b0fc1b269f7d147230cab8b014f6b907ece188655af/swissair.jpeg" data-mid="63790454" border="0" src="https://freight.cargo.site/w/863/i/e24a36a388aaf888469d5b0fc1b269f7d147230cab8b014f6b907ece188655af/swissair.jpeg" /> <img width="995" height="754" width_o="995" height_o="754" data-src="https://freight.cargo.site/t/original/i/194a8c920d002b1b54f7a0ba05fb05505a4fcd0ed5fbb76e1f20646b4e53f1f7/sponsoredarticles.jpg" data-mid="63790441" border="0" src="https://freight.cargo.site/w/995/i/194a8c920d002b1b54f7a0ba05fb05505a4fcd0ed5fbb76e1f20646b4e53f1f7/sponsoredarticles.jpg" /> <img width="1200" height="1601" width_o="1200" height_o="1601" data-src="https://freight.cargo.site/t/original/i/7f7eee3bf0dc889538bf24f7b73591a51ea027a2bb3fc2d8df03eb2eb9d9a880/onepager_CDA.jpg" data-mid="63790439" border="0" src="https://freight.cargo.site/w/1000/i/7f7eee3bf0dc889538bf24f7b73591a51ea027a2bb3fc2d8df03eb2eb9d9a880/onepager_CDA.jpg" /> I gave a presentation at the Digital Innovators’ Summit in Berlin infront of leading news publishers telling the story of the electric car and how it eerily relates to the challenges faced by the news publishing industry. CLIENTSocius (my SaaS Startup) ROLECPO &amp; Lead SalesCofounder DELIVERABLESInteraction DesignUX/UIGo-To-Market strategy ︎ PREV&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NEXT ︎ https://dnlbtlr.com/Social-hub Tue, 17 Mar 2020 17:27:59 +0000 DNLBTLR https://dnlbtlr.com/Social-hub ︎ What if social media could be used to build a website? Building and maintaining a brand website is hard and often quickly becomes out of date. What if you could use social media platforms as the Content Management System ​(CMS) to automically update your site? We developed a dynamic backend system to let brands curate, style and display content from any online channel to generate their very own social hub embedded on their domain. Goals:&nbsp; ◆ Build a website using social APIs to call content ◆ Enable styling and formating of content to be “on brand” ◆ Create a fully responsive frontend solution for all devices <img width="1400" height="840" width_o="1400" height_o="840" data-src="https://freight.cargo.site/t/original/i/3d1d457402248304d70498aecfe6a53bfc6c483e02ab169d1ca6e18aa514a90d/curate.jpeg" data-mid="63790120" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3d1d457402248304d70498aecfe6a53bfc6c483e02ab169d1ca6e18aa514a90d/curate.jpeg" /> Editor dashboard <img width="1200" height="750" width_o="1200" height_o="750" data-src="https://freight.cargo.site/t/original/i/b5f015a0a12a19ed65856d22291f72f6fe1867a80edf21e138f8e8bd8e207f36/facesofNYFW_screenshot_LORES.jpg" data-mid="63790095" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/b5f015a0a12a19ed65856d22291f72f6fe1867a80edf21e138f8e8bd8e207f36/facesofNYFW_screenshot_LORES.jpg" />Social hub for New York Fashion Week <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/448972a79911ee37ead3630e98c45f81110341fa64f94cf5f09724b7d8d45ce3/kiss-me-cara-FONYFW-full-2_small.jpg" data-mid="63790101" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/448972a79911ee37ead3630e98c45f81110341fa64f94cf5f09724b7d8d45ce3/kiss-me-cara-FONYFW-full-2_small.jpg" /> Cara Delevinge promoting the hub Promotional video for FONYFW The first social hub, FacesofNYFW.com was created for New York Fashion Week and ran for 3 seasons, attracting worldwide media attention, “top digital innovations at fashion week” and multiple design awards including Site Of The Day on Awwwards.comClients included: Condé Nast, musician Courtney Barnett, Triumph, Berlinale, Peerspace rentals,&nbsp; Visit Norway, Harry’s, Bridgestone, Rock Am Ring festival, and Uber. <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8bb1a9e5d16660d7ae065d27f74697c9ef119a542b4a5bf16cb2942f65e0dea8/berlinale_devices.jpg" data-mid="63790109" border="0" src="https://freight.cargo.site/w/1000/i/8bb1a9e5d16660d7ae065d27f74697c9ef119a542b4a5bf16cb2942f65e0dea8/berlinale_devices.jpg" /> “The social hub was our most valuable digital advertising asset ever” – Berlinale Film Festival <img width="1183" height="615" width_o="1183" height_o="615" data-src="https://freight.cargo.site/t/original/i/33dcf67eb846b58af8bcf7fcf25ff94f00bcec80a0f0bc49df86da40f6e8e9a1/Socius_livewall_berlinale_LORES.jpg" data-mid="63790113" border="0" src="https://freight.cargo.site/w/1000/i/33dcf67eb846b58af8bcf7fcf25ff94f00bcec80a0f0bc49df86da40f6e8e9a1/Socius_livewall_berlinale_LORES.jpg" /> <img width="1200" height="759" width_o="1200" height_o="759" data-src="https://freight.cargo.site/t/original/i/9bb850478bd865190e4964db864b93daebb0a1eaf5b28268796de50ff327f4dd/berlinale15_Screenshot_LORES.jpg" data-mid="63790114" border="0" src="https://freight.cargo.site/w/1000/i/9bb850478bd865190e4964db864b93daebb0a1eaf5b28268796de50ff327f4dd/berlinale15_Screenshot_LORES.jpg" /> Berlinale was a recurring event’s customer, we worked with them to adapt the web experience to fit their numerous big screens such as on the red carpet. It was their most valuable digital advertising asset ever. <img width="1437" height="1200" width_o="1437" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d15662127640ea2234e8f8d7b1a4251e24cfe84a46adf244f562450aa51c7769/courtneybarnett.jpeg" data-mid="63790118" border="0" src="https://freight.cargo.site/w/1000/i/d15662127640ea2234e8f8d7b1a4251e24cfe84a46adf244f562450aa51c7769/courtneybarnett.jpeg" /> Musician Courtney Barnett used the platform to convert her homepage into a fan homage. <img width="3331" height="3589" width_o="3331" height_o="3589" data-src="https://freight.cargo.site/t/original/i/48240d98134fc3fc0d3d1b7a2f4035f5281f9179efd8c278ed5a5d515ff340d6/Details_harrys.jpg" data-mid="63790100" border="0" src="https://freight.cargo.site/w/1000/i/48240d98134fc3fc0d3d1b7a2f4035f5281f9179efd8c278ed5a5d515ff340d6/Details_harrys.jpg" /> <img width="1019" height="1400" width_o="1019" height_o="1400" data-src="https://freight.cargo.site/t/original/i/664de0867af6784629842e4cdccc64e755b2f67cc252659cc34ae3e2909922e6/conde3x.jpg" data-mid="63790097" border="0" src="https://freight.cargo.site/w/1000/i/664de0867af6784629842e4cdccc64e755b2f67cc252659cc34ae3e2909922e6/conde3x.jpg" /> We worked a lot with iconic publisher Condé Nast USA, powering their corporate homepage for the year and numerous advertiser campaigns with individual publications including Details and W Mag. <img width="1252" height="1393" width_o="1252" height_o="1393" data-src="https://freight.cargo.site/t/original/i/44ffdf51d9c12a2bccf487cb752ccf138527d225338cbedda9e1d8daf7a05943/peerspace.jpg" data-mid="63790099" border="0" src="https://freight.cargo.site/w/1000/i/44ffdf51d9c12a2bccf487cb752ccf138527d225338cbedda9e1d8daf7a05943/peerspace.jpg" /> <img width="2448" height="3264" width_o="2448" height_o="3264" data-src="https://freight.cargo.site/t/original/i/bc292107fbdf752ecac9da43636f96d43a95569bd5ff9a1db06252926cf189b1/MTA.jpg" data-mid="66594083" border="0" src="https://freight.cargo.site/w/1000/i/bc292107fbdf752ecac9da43636f96d43a95569bd5ff9a1db06252926cf189b1/MTA.jpg" /> Ecommerce was another vertical we developed landing pages for to enrichen often dull product pages with customers own content. We further experiemented with the OOH “Live Wall” solution for use in MTA subway touch screens. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/e880ecc5852a64232540d5a5e91829a245d021328ac8929842840154a3349838/Socius_LiveWall_4screens_LORES.jpg" data-mid="63790112" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e880ecc5852a64232540d5a5e91829a245d021328ac8929842840154a3349838/Socius_LiveWall_4screens_LORES.jpg" /> <img width="2514" height="1598" width_o="2514" height_o="1598" data-src="https://freight.cargo.site/t/original/i/91c556940d1d6bc3d74dec95cc365cc049264d0c235d76ab1433b6f117e08bfb/visit_norway_besafie.png" data-mid="63790104" border="0" src="https://freight.cargo.site/w/1000/i/91c556940d1d6bc3d74dec95cc365cc049264d0c235d76ab1433b6f117e08bfb/visit_norway_besafie.png" /> <img width="1200" height="712" width_o="1200" height_o="712" data-src="https://freight.cargo.site/t/original/i/23aa2ada83756e03f65aefbfeb8d78be9ddc9f1a8f59c49214a80d2aa386492c/becks.jpeg" data-mid="63790116" border="0" src="https://freight.cargo.site/w/1000/i/23aa2ada83756e03f65aefbfeb8d78be9ddc9f1a8f59c49214a80d2aa386492c/becks.jpeg" /> CLIENT Socius (my SaaS Startup)ROLE CofounderChief Product OfficerLead Sales DELIVERABLES Interaction DesignUX/UIGo-To-Market strategy︎ PREV&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp;NEXT ︎ https://dnlbtlr.com/9-Eyes Tue, 17 Mar 2020 17:08:38 +0000 DNLBTLR https://dnlbtlr.com/9-Eyes ︎ What if 9-Eyes was exhibited in a physical gallery? I first heard about 9-Eyes from a Twitter post:&nbsp; "this site is so addictive, can't stop scrolling!" I clicked the link and was plunged headfirst into an endless stream of poetically stunning images created inadvertently by Google’s ongoing mapping of the world by their “9 eyes” 360 camera technology.&nbsp;I initiated and managed Rafman's first solo European show with his project '9 Eyes of Google Street View'. The result was a sweaty packed night of over 400 guests from the advertising and art worlds shuffling together, sold work, Jon invited to guest lecture at the Van Gogh museum and being listed in Creativity online top 50 to look out for. &nbsp;Video by Noemi, Dedosfilms "It's photography as it was intended: the least influence from the photographer, and maximum reality" <img width="600" height="375" width_o="600" height_o="375" data-src="https://freight.cargo.site/t/original/i/5ea5b07fc3ddf97f318fe34cdc9ea26969eea133ada9d456d0afaa2f723797cc/99343211093933.56030f4010e70.jpeg" data-mid="63787952" border="0" src="https://freight.cargo.site/w/600/i/5ea5b07fc3ddf97f318fe34cdc9ea26969eea133ada9d456d0afaa2f723797cc/99343211093933.56030f4010e70.jpeg" /> <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/382cbc6a9c7768a71bb5e11d0a89f6e6bf8ba39c46980daad811d52101f3d9bd/65_9eyesjonrafman09.jpg" data-mid="63787945" border="0" src="https://freight.cargo.site/w/600/i/382cbc6a9c7768a71bb5e11d0a89f6e6bf8ba39c46980daad811d52101f3d9bd/65_9eyesjonrafman09.jpg" /> <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/da129d8f502c6501dc7c415f3511275256b9324de2f9dce96a73c0f6a0e66d1d/65_9eyesjonrafman08.jpg" data-mid="63787944" border="0" src="https://freight.cargo.site/w/600/i/da129d8f502c6501dc7c415f3511275256b9324de2f9dce96a73c0f6a0e66d1d/65_9eyesjonrafman08.jpg" /> <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/ccd848b3ed2abf36e5f2833c1d888631b53bcee73e5af74694450e04e1c6ee1e/65_9eyesjonrafman06.jpg" data-mid="63787943" border="0" src="https://freight.cargo.site/w/600/i/ccd848b3ed2abf36e5f2833c1d888631b53bcee73e5af74694450e04e1c6ee1e/65_9eyesjonrafman06.jpg" /> <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/78f539518869c059c2215f8eee5cf6547f12f369c97d1e10080416d659facc04/748b8318490551.5603e74469eb3.jpeg" data-mid="63787951" border="0" src="https://freight.cargo.site/w/600/i/78f539518869c059c2215f8eee5cf6547f12f369c97d1e10080416d659facc04/748b8318490551.5603e74469eb3.jpeg" /> <img width="600" height="450" width_o="600" height_o="450" data-src="https://freight.cargo.site/t/original/i/f1b4336a3ecea0d53b6c10ea39c19c8e2bf4288a3cad616759d3bf0915c076f2/a3f17718490515.5603e5cf12afd.jpeg" data-mid="63787950" border="0" src="https://freight.cargo.site/w/600/i/f1b4336a3ecea0d53b6c10ea39c19c8e2bf4288a3cad616759d3bf0915c076f2/a3f17718490515.5603e5cf12afd.jpeg" /> <img width="600" height="450" width_o="600" height_o="450" data-src="https://freight.cargo.site/t/original/i/1b2ce296f0f9185514bc5050f43f2f279872113bb8cb22144bdcbc59103244ee/21bc8018490517.5603e5424177e.jpeg" data-mid="63787949" border="0" src="https://freight.cargo.site/w/600/i/1b2ce296f0f9185514bc5050f43f2f279872113bb8cb22144bdcbc59103244ee/21bc8018490517.5603e5424177e.jpeg" /> <img width="600" height="450" width_o="600" height_o="450" data-src="https://freight.cargo.site/t/original/i/235307fcfa5a0e3a9997f056f1e6dafa373bd428e143ad12828fb3ccb02b01ff/d9c9bd18490519.5603e743de3aa.jpeg" data-mid="63787948" border="0" src="https://freight.cargo.site/w/600/i/235307fcfa5a0e3a9997f056f1e6dafa373bd428e143ad12828fb3ccb02b01ff/d9c9bd18490519.5603e743de3aa.jpeg" /> CLIENTSid Lee Collective ROLEGallery Curator DELIVERABLESArtist management Exhibition designCatalog design ︎ ︎ PREV&nbsp; NEXT ︎ https://dnlbtlr.com/BYOB Tue, 17 Mar 2020 17:10:48 +0000 DNLBTLR https://dnlbtlr.com/BYOB ︎ Bring Your Own Beamer, Norway The concept Bring Your Own Beamer, created by artist Rafaël Rozendaal, is series of one night exhibitions around the world exploring the medium of projection. The idea is simple: find a place, invite many artists, and ask them to bring their projectors. I initiated and organised the first Norwegian edition of the international art project Bring Your Own Beamer in Oslo during the summer solstice.To manage the midnight sun I organised the drop of four shipping containers to use as blackout spaces. Each of the ten artists could project whatever they wanted, wherever they wanted, on whatever was in or around the space at the time Musicians mixed with visual artists creating serendipitous real-time juxtapositions, reinterpretations of one another’s creativity <img width="600" height="424" width_o="600" height_o="424" data-src="https://freight.cargo.site/t/original/i/774eeeb64d2747fedcf80bcf78ffa8e94adfe2d671d732f8b5a22f6e4493b4fb/179594_4183477873220_1255579491_n.jpg" data-mid="63788187" border="0" src="https://freight.cargo.site/w/600/i/774eeeb64d2747fedcf80bcf78ffa8e94adfe2d671d732f8b5a22f6e4493b4fb/179594_4183477873220_1255579491_n.jpg" /> <img width="956" height="477" width_o="956" height_o="477" data-src="https://freight.cargo.site/t/original/i/36260525feedad0c083df4630df5174f90e433dea9d76d36ffb94c81526f56ea/71_screen-shot-2012-07-23-at-122114.png" data-mid="63788164" border="0" src="https://freight.cargo.site/w/956/i/36260525feedad0c083df4630df5174f90e433dea9d76d36ffb94c81526f56ea/71_screen-shot-2012-07-23-at-122114.png" /> <img width="956" height="477" width_o="956" height_o="477" data-src="https://freight.cargo.site/t/original/i/b4e3a33019769dca917d71e5dec61b9f00c8dde616a95ece7a6bf95694171f7b/71_screen-shot-2012-07-23-at-121848.png" data-mid="63788151" border="0" src="https://freight.cargo.site/w/956/i/b4e3a33019769dca917d71e5dec61b9f00c8dde616a95ece7a6bf95694171f7b/71_screen-shot-2012-07-23-at-121848.png" /> <img width="641" height="478" width_o="641" height_o="478" data-src="https://freight.cargo.site/t/original/i/b66325181db685f4a55a68f3e3d6468337e2ba002e61c5278ff23b31b604fe98/Screenshot-2019-09-10-at-18.38.58.png" data-mid="63788186" border="0" src="https://freight.cargo.site/w/641/i/b66325181db685f4a55a68f3e3d6468337e2ba002e61c5278ff23b31b604fe98/Screenshot-2019-09-10-at-18.38.58.png" /> <img width="954" height="476" width_o="954" height_o="476" data-src="https://freight.cargo.site/t/original/i/e0889ebcd12ec67f63f32e9130ba12df896249413a9a948b21437eedc1331c25/71_screen-shot-2012-07-23-at-122128.png" data-mid="63788157" border="0" src="https://freight.cargo.site/w/954/i/e0889ebcd12ec67f63f32e9130ba12df896249413a9a948b21437eedc1331c25/71_screen-shot-2012-07-23-at-122128.png" /> <img width="1154" height="575" width_o="1154" height_o="575" data-src="https://freight.cargo.site/t/original/i/ad254fbb5467f4e474b2978100b687023a3a9bf2bfa0c96d1a23b18ea8959958/rsz_h575_71_989.jpg" data-mid="63788150" border="0" src="https://freight.cargo.site/w/1000/i/ad254fbb5467f4e474b2978100b687023a3a9bf2bfa0c96d1a23b18ea8959958/rsz_h575_71_989.jpg" /> <img width="958" height="477" width_o="958" height_o="477" data-src="https://freight.cargo.site/t/original/i/9bf8b65b2198a7a682f2b58ec034f0b837380826e276b309d708591dd8d244d9/71_screen-shot-2012-07-23-at-122056.png" data-mid="63788163" border="0" src="https://freight.cargo.site/w/958/i/9bf8b65b2198a7a682f2b58ec034f0b837380826e276b309d708591dd8d244d9/71_screen-shot-2012-07-23-at-122056.png" /> <img width="955" height="477" width_o="955" height_o="477" data-src="https://freight.cargo.site/t/original/i/23881f5e6467e917b3a15e11728a168d327aedf43dac5ee649ff290a6eae5ea4/71_screen-shot-2012-07-23-at-122039.png" data-mid="63788162" border="0" src="https://freight.cargo.site/w/955/i/23881f5e6467e917b3a15e11728a168d327aedf43dac5ee649ff290a6eae5ea4/71_screen-shot-2012-07-23-at-122039.png" /> Participating artists: Kaja Andersen, Aleksandra Misztur, Christian Hennie, Ingjerd Jevnaker, Miriam Haile, Ran Shao, Servando Barreiro, Sven Terje Bang, Kristoffer Lislegaard, Stian Larsen CLIENTBYOB Worldwide ROLEArt Curator DELIVERABLESPop-up gallery︎︎ PREV NEXT ︎ https://dnlbtlr.com/Scrimba-2 Mon, 10 Jun 2024 15:06:18 +0000 DNLBTLR https://dnlbtlr.com/Scrimba-2 ︎ Scrimba 2 Scrimba is a subscription-based learning platform for developers with over 2 million users worldwide. The unique underlying technology (scrim) allows users to stop a teacher’s screen recording anytime and directly edit the code they see, like magic!&nbsp; After several years of growth targeting aspiring junior developers (I was originally contracted to create the 1.0 brand), the company embarked on a complete rewrite and redesign to position themselves for capturing an even larger share of the edtech market.&nbsp; <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/cc9af4f0ec94c739d4383d307a843bc72914d6ebb91003886e15fcba3d1aa209/discord-server-banner-960x540.jpg" data-mid="212633804" border="0" data-no-zoom alt="Graphic using Scrimba logo" data-caption="Graphic using Scrimba logo" src="https://freight.cargo.site/w/960/i/cc9af4f0ec94c739d4383d307a843bc72914d6ebb91003886e15fcba3d1aa209/discord-server-banner-960x540.jpg" /> “What will you build?”NEW TAGLINE <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/37e13bb2d6c2c72fafe51317de9de817dbfaed6d8289bb0aa9f5403e0e806ab0/social-avatar-S.jpg" data-mid="212633842" border="0" data-no-zoom alt="New Scrimba logo" data-caption="New Scrimba logo" src="https://freight.cargo.site/w/800/i/37e13bb2d6c2c72fafe51317de9de817dbfaed6d8289bb0aa9f5403e0e806ab0/social-avatar-S.jpg" /> The vision for Scrimba 2 is to provide even more ways to learn through writing code (building) and evolve to become an evergreen platform for developers of all levels looking to upskill and grow throughout their career.The brand was to change from quirky and colorful to professional and slick with a nod to the history of CS and video games – the logo was inspired by Game of Life and Tetris. <img width="1500" height="500" width_o="1500" height_o="500" data-src="https://freight.cargo.site/t/original/i/13b0af3645524e8e5c7edefa653c822f76312e3f4695e2d3eaed0b129bfa45d0/twitter-hero-1500x500.jpg" data-mid="212634072" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/13b0af3645524e8e5c7edefa653c822f76312e3f4695e2d3eaed0b129bfa45d0/twitter-hero-1500x500.jpg" /> The decision also meant sunsetting the traditional “storefront’ homepage in favour of a more direct one-to-one user experience similar to landing on Youtube or Twitch. <img width="1040" height="616" width_o="1040" height_o="616" data-src="https://freight.cargo.site/t/original/i/474ef2e816482b851aedc6ca5bd3bb9fc44c28335f7ab9817dd896832f05f61c/coursepage.jpg" data-mid="212636014" border="0" data-no-zoom alt="Screen design for Scrimba course page" data-caption="Screen design for Scrimba course page" src="https://freight.cargo.site/w/1000/i/474ef2e816482b851aedc6ca5bd3bb9fc44c28335f7ab9817dd896832f05f61c/coursepage.jpg" />PROCESS: one of many design iterations for a course page layout. <img width="1216" height="890" width_o="1216" height_o="890" data-src="https://freight.cargo.site/t/original/i/fb3f9fb5a1ee50b8c37d58fe43915acac955e621cb4ee998b3dc726ad7da45d9/moodboard.jpg" data-mid="212635623" border="0" alt="Moodboard" data-caption="Moodboard" src="https://freight.cargo.site/w/1000/i/fb3f9fb5a1ee50b8c37d58fe43915acac955e621cb4ee998b3dc726ad7da45d9/moodboard.jpg" />Brand&nbsp;Moodboard There would also be a clearer distinction between brand and product, with branded elements used more in marketing and promotional materials, and less directly inside the app where the vibe would be more utilitarian and tool-like. <img width="1732" height="1180" width_o="1732" height_o="1180" data-src="https://freight.cargo.site/t/original/i/0226269165401c207216d401531f3be78ed1f3c66d4affea2dfe38d5c5d6ed8c/x-hero.jpg" data-mid="212634214" border="0" data-scale="95" alt="Profile on X" data-caption="Profile on X" src="https://freight.cargo.site/w/1000/i/0226269165401c207216d401531f3be78ed1f3c66d4affea2dfe38d5c5d6ed8c/x-hero.jpg" /> <img width="2588" height="1674" width_o="2588" height_o="1674" data-src="https://freight.cargo.site/t/original/i/9957abd74aac507359ca31ec325fbb3c33bcd8b3181efa8ea68a0d8da75715ba/youtube.jpg" data-mid="212635135" border="0" data-scale="100" alt="Profile on YouTube" data-caption="Profile on YouTube" src="https://freight.cargo.site/w/1000/i/9957abd74aac507359ca31ec325fbb3c33bcd8b3181efa8ea68a0d8da75715ba/youtube.jpg" /> Art Directed this promo for Scrimba’s Fullstack release Art directed this promo for Scrimba’s Instant FeedbacK FEATURE <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6934c5d13a8cda0b0901cb8f86c9073a24dfbef1330b463dfa5d0647b0315392/unisex-organic-cotton-t-shirt-black-front-64e494ee31b99-1.png" data-mid="248275548" border="0" src="https://freight.cargo.site/w/1000/i/6934c5d13a8cda0b0901cb8f86c9073a24dfbef1330b463dfa5d0647b0315392/unisex-organic-cotton-t-shirt-black-front-64e494ee31b99-1.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b2e0d5089913248e62ff294f8c0d6f9bf6971a7d77e8dac012cf20139235bdd9/organic-baseball-cap-black-front-64c28b413fad8-1.png" data-mid="248275553" border="0" src="https://freight.cargo.site/w/1000/i/b2e0d5089913248e62ff294f8c0d6f9bf6971a7d77e8dac012cf20139235bdd9/organic-baseball-cap-black-front-64c28b413fad8-1.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a4ce2eae5960364fc96bd56e7615b0a7670cd5542c3bfb4490483840e7a8bb8c/unisex-organic-cotton-t-shirt-black-front-64e48fa91d603-1.png" data-mid="248275549" border="0" src="https://freight.cargo.site/w/1000/i/a4ce2eae5960364fc96bd56e7615b0a7670cd5542c3bfb4490483840e7a8bb8c/unisex-organic-cotton-t-shirt-black-front-64e48fa91d603-1.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/15b9ae7035ed93a3022b4a572e206225f0b0884ea9055cea3dd4e418a2038e0f/lane-seven-ls14003-i-premium-full-zip-hoodie-black-back-6931750f569b3-1.png" data-mid="248275551" border="0" src="https://freight.cargo.site/w/1000/i/15b9ae7035ed93a3022b4a572e206225f0b0884ea9055cea3dd4e418a2038e0f/lane-seven-ls14003-i-premium-full-zip-hoodie-black-back-6931750f569b3-1.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/45651eb239e504f6fdaa21b550d6ecf372effea41390588373e65ad1b82e1033/eco-tote-bag-black-front-66ec244088719-1.png" data-mid="248275552" border="0" src="https://freight.cargo.site/w/1000/i/45651eb239e504f6fdaa21b550d6ecf372effea41390588373e65ad1b82e1033/eco-tote-bag-black-front-66ec244088719-1.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a5cff7b230539710582a33de1aab09357f993a33312bb61663c61175570d8046/unisex-organic-cotton-t-shirt-black-front-64e498c48d1ac-1.png" data-mid="248275550" border="0" src="https://freight.cargo.site/w/1000/i/a5cff7b230539710582a33de1aab09357f993a33312bb61663c61175570d8046/unisex-organic-cotton-t-shirt-black-front-64e498c48d1ac-1.png" /> COMPANYScrimba /&nbsp;scrimba.com ROLEHybrid role covering brand, product design, marketing, communication and growth.DELIVERABLES INCL Logo, tagline, visual brand art direction, email design, user personas, slide templates, promo videos and animated assets, design iterations (UX/UI), UX copywriting. Special projects: product-led-growth initaitives, setup and lead affiliate and influencer program, pricing experiments and subscription plan optimization. ︎ PREV&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NEXT ︎