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Hi! I’m Daniel butler; designer, turned tech entrepreneur, turned CREATIVE generalist


I cofounded a startup building business tools on top of the social web to help publishers and brands increase efficiencies in their content production, sales and distribution.

Ticked off "get huge novelty cheque" I've raised capital from Google, 500Startups & Axel Springer

Having lived agile I have been involved with the entire process of building, launching and iterating on new products for scale.

I'm able to apply a macro and micro lens to accelerate the business development process plus the secret sauce of hustle and grit to tackle ambiguous projects.

Previously I spent close to a decade in the ad industry in various creative roles pushing technology as a storytelling medium for global brands.
Latest articles:

Why play means serious business  ︎︎︎
7 minute read
My entire agile process to redesign scrimba.com  ︎︎︎ 11 minute read
Imaginging a decenratlised future for the digital publishing industry ︎︎︎
8 minute read
How an industry audit can fast-track your next design ︎︎︎
5 minute read
A deep dive into our process from concept to launch of a self service advertising platform for local media ︎︎︎
7 minute read
The REAL reason why newspapers are losing to Facebook ︎︎︎
8 minute read