Hi! I’m Daniel butler; designer, turned tech entrepreneur, turned CREATIVE generalist


I cofounded a startup building business tools on top of the social web to help publishers and brands increase efficiencies in their content production, sales and distribution.



Having lived agile I have been involved with the entire process of building, launching and iterating on new products for scale.


I'm able to apply a macro and micro lens to accelerate the business development process plus the secret sauce of hustle and grit to tackle ambiguous projects.

Previously I spent close to a decade in the ad industry in various creative roles pushing technology as a storytelling medium for global brands.
Latest articles:

Why play means serious business  ︎︎︎
7 minute read

My entire agile process to redesign scrimba.com  ︎︎︎ 11 minute read
Imaginging a decenratlised future for the digital publishing industry ︎︎︎
8 minute read

How an industry audit can fast-track your next design ︎︎︎
5 minute read

A deep dive into our process from concept to launch of a self service advertising platform for local media ︎︎︎
7 minute read

The REAL reason why newspapers are losing to Facebook ︎︎︎
8 minute read