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AGILE REBRAND OF ONLINE CODING PLATFORM SCRIMBA

Scrimba.com is an online platform to learn to code from real teachers. But unlike the many other competitors, their secret sauce is that they’ve developed a unique technology that lets teachers record their screencasts so students can stop at any point and jump directly into editing the code. In this way it’s similar to being taught with a tutor right next to you. Pretty neat!

After a couple of years of organic grassroots growth the founders approached me. Being mindful that they are still early stage, with limited funds to invest in “branding” and a small team to manage the 100,000+ students that frequent the site, I was tasked to reimagine the visual design and develop a fast and agile rebrand and design system in just eight weeks (four weeks full-time for me).
Goals:
◆ Differentiate the company in a crowded market

◆ Deliver design system for further growth 

◆ Launch redesign in 8 weeks

Scrimba is friendly, fun, innovative and inclusive!















Editorial style layout of courses on homepage







We implemented the V1.0 redesign across the homepage and course pages over eight weeks and have begun to express a unique brand personality in a very competitive space. Remaining sections and the all new user dashboard will be rolled out next as with continued polish.
Overall the feedback from the community  has been positive and many of the voices we heard from were female; a massive underserved market segment.  There’s lots more planned and the design system framework and groundwork to establish the brand principals will allow the team to continue to build on and evolve as the company scales.

Loving the new design!

“blown away!”

“WOW REDESIGN ALERT!”


Read the full case study on my Medium channel


CLIENT
Scrimba
ROLE
Visual designer / AD
DELIVERABLES
Industry audit
Website layouts

Design system

Social media assets

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