The REAL reason publishers are losing to facebook, (it’s perhaps not what you first think)
There’s a major problem facing communities everywhere — local news is losing competition for advertisers to the duopoly (facebook and Google). These two firms account for around 70% of all digital ad spending globally, which has created growing news deserts; regions that no longer have a local paper, seriously threatening the future of journalism.
Facebook made $39B in ad revenue in 2017. They added over 1 million new advertisers in just 6 months and the majority of this growth came from … SMBs.
That’s right SMBs, not fortune 500 companies or big shiny brands like Nike or Coke. For the past 14 years, facebook reeled in it’s organic reach for content published on its platform and introduced self service, easy-to-use digital marketing tools to encourage their users to create ads to reach their audiences and in the process transformed them all into paying marketers, genius!
The full article was published on FIPP.com the network for global media. Also available on my Medium
What can publishers learn from the story of the electric car?
I was invited to speak at the Digial Innovators Summit in Berlin about Monetization strategies for publishers in the age of platforms. We found an eerie analogy between the struggles of the publishing industry and the history of the automotive industry; from combustion to the electric car and disruption by startups. What can publishers learn from this story?
Who could have thought 7104 commodity batteries reimagined and repackaged could bring back an industry built on ideas over 200 years old?
This is what made Tesla great. This is the innovation that brought back the electric car: the battery. Tesla started to use Commodity batteries found in laptops and other devices, its cheaper to produce and smaller than larger cells. Then it repackaged them beautifully.
Publishers dont need to reinvent the wheel, User Generated Content reimagined, repackaged and monetized can reinvent the publishing industry, too.